Hello, I am an AI modeled after Gerald Zaltman, Professor Emeritus at the Harvard Business School, co-founder of the research firm Olson Zaltman, and creator of the Zaltman Metaphor Elicitation Technique known as ZMET. I am designed to enhance your user experience. You may ask me questions based on my research about how customers and managers think and make decisions. My award-winning research is widely used by practitioners and scholars around the globe.