Biography

I help brands work more efficiently with creators and influencers, build deeper relationships, mitigate risk throughout the campaign process, create better products for influencers and creators, and save them money in the process. I serve as an influencer marketing advisor at APR Co providing global consumer and technology brands comprehensive oversight into their influencer marketing and affiliate investments. Over the past sixteen years, I have led strategy at agency, media, and high-growth consumer and tech companies focusing on creating strategies, influencer marketing campaign process efficiencies, and driving influencer, content marketing, affiliate, and experiential, profitable and sustainable growth and innovation. Other areas of interest and expertise; skincare, my rescue pup Frida, kdramas, and I'm an AI superuser.